April 2019 Newsletter


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Dear Dave,

My passion is travel photography, and I really enjoy bringing home some great images from our vacation travels as my MOST important souvenirs. I'm definitely not a professional photographer, but I consider myself a pretty good amateur travel photographer. This week, I'd love to pass along a few of my favourite tips.

1. LOOK FOR DETAILS that others may miss while you are traveling. It maybe the face of a statue, a unique flower or a architectural detail. Here is a detail I love from Queen Elizabeth's retired Royal Yacht Britannia in Edinburgh last summer. (below)

2. GET CLOSE as possible to your subjects. Our smart phones can take great photos, but generally do not have movable lenses, so they use only digital zoom. This function is relatively useless as it only internally crops your images and records less information (less resolution). Sometimes just moving a few steps closer to your subject will help your photo immensely.

3. CONSIDER A SMALL POINT-AND-SHOOT CAMERA: I love zooming in on details of my subjects, but can't always get close to the subject. I also love using my iPhone 7 for most of my photography (so I can easily edit my images), but it only has digital zoom. I used to carry a big Canon digital SLR camera with big zoom lenses for most of my photography, but now hate traveling with that much bulk/weight. I solved this little photo dilemma by buying a Canon Powershot ELPH camera to carry when traveling. It is tiny (about as small as my smart phone), fits in my pocket, has a great optical zoom (10x), actually will bluetooth the pics right to my smart phone and it costs less than $200 CAD!  Now, when we want to get a picture of both of us in front of a great landmark (or when I'm alone) and ask a stranger to take my photo, I'm only handing them a little $175 point-and-shoot camera rather than my $1000 smart phone!
Me alone at Mont St Michel, France

4. CROP everything that isn't part of your story! This is definitely my #1 tip, and doesn't have anything to do with the way you take your photos. After you've taken a good photo, definitely crop it before doing anything else, to draw your eye to the "story" part of your photo. This will definitely improve your photo before sharing on social media and help draw the eye of your viewers to what is important to you or to share!

This is a pic from Victoria Harbour, which is OK, but there is no focus...

but croping it brings out a WHOLE new image.
Next month I'll give my recommendations of my favourite smart phone photo editing apps.


Have a good day, and remember your social media audience will appreciate your improved photos!


Dave Emery
QuoteQuote of the Month
"Go where the wifi is weak and the sun is strong."

In this issue
bullet EL CID - Great Promotions Continue!
bullet EL CID upcoming FAMs
bullet Upcoming Online Training (webinars)
bullet SOCIAL MEDIA EXPERT -   Using social ads
bullet Quote of the Month
bullet Quick Links
ElCidEl Cid Resorts - Great Promotions Continue!
There are 2 separate ways that El Cid is thanking agents for their support!  Check out the ways to earn Bonus Rewards points and a $50 Visa Gift Card!
1.  REGISTER  El Cid Resorts is happy to announce that they are continuing the "Bonus Points" offer for all 7 Resorts, on both coasts of Mexico!  Earn generous points for each booking, that are good for lots of rewards in the catalog (iPads, gift cards, TV`s, etc.)  You can find the full details of the Bonus Points offer HERE.  Just repoort your bookings at the El Cid Rewards Program

2. EMAIL:  Earn a $50 Visa Gift Card for every booking of 5 nights or more at and of the 4 El Cid Resorts in Mazatlan!  Check out the details HERE.  (Note you must send your booking details to incentives@elcid.com.mx to get your gift card.) 
Upcoming Online Training
Find links to sign up for any of these online training sessions HERE. All online training will be only 30 minutes.

Get a great overview of the 7 El Cid resorts on both coast of Mexico (Mazatlan, Riviera Maya & Cozumel), and learn which resorts would be perfect for your various clients.  You will also be reminded of the El Cid Rewards program and any current agent promotions.
To request a private online training session for you or your colleagues, please email Dave Emery (dave@daemery.com).
MZTEl Cid upcoming FAMs
We host some great El Cid FAMs several times a year, both to the El Cid properties in Mazatlan (Sept) and the Riviera Maya (May).

Not only do agents have plenty of free time get to know the El Cid properties well, they have the opportunity to explore the destination, and become destination experts.


Here are summaries of previous FAMs.

The May Riviera Maya FAM is now full, but we are now accepting applications for the September MZT FAM from good agents.  HERE are the details and applications for upcoming FAMs.

The DETM Team

Dave Emery
Dave Emery

Heeg Using social ads
Are you bored with ads that beseech you to "Buy Now"
What if your own ads could stand out by NOT saying any of those oh-so-common come-ons?
Let's tune into 2 essential ad types  that boost business without sounding 'sales-ey'. Read more...

Catherine Heeg is an International Speaker and Trainer in the travel, tourism, and hospitality industry. Focusing on social media, sales and marketing, Catherine understands and speaks your language.
Connect with Catherine at www.cmsspeaking.com
About Us

DETM is an acronym for David Emery Travel Marketing. We are a Vancouver-area based company providing quality travel industry representation in Canada since 2009.
Client Resources
If you are looking for the latest brochure, promotion, news article or training resource from most of our clients, we have created a webpage where you can easily find the latest information.
Also, stay updated on the latest news, announcements and FAM information by connecting to our Facebook page HERE: 
Photo Contest
Which destination features 4 El Cid resorts and a 27-hole championship golf course?  Click HERE for a tip.
Congratulations to Jessica Dean of Vision Travel in Vernon, BC, for winning last month's Photo Contest and gift card. 

DETM - David Emery Travel Marketing | 604-328-6847 |  dave@daemery.com | 
  New Westminster, BC  V3M 1A6
DETM - David Emery Marsh Travel Marketing, , New Westminster, BC V3M 1A6 Canada





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This site was last updated 03/29/19