January 2020 Newsletter


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Dear Dave,
Happy 2020! I hope you had a great holiday filled with family and good friends. We sure did in Palm Springs.

It's not too late to set another profitable (and easy) resolution! How well do you know your clients? Even if your clients are coming in to book a quick sun getaway (El Cid Resorts), asking them one magical question, may open up a whole new relationship with them?

Here are some interesting examples where big companies with deep pockets tried venturing into new areas, but failed because they DIDN'T KNOW THEIR CUSTOMERS:
bulletHome Depot failed in China
bulletWalmart failed in Germany
bulletStarbucks struggled in Australia 
bulletTarget failed in Canada

So, what is that magical question?  Simply ask "WHAT ARE YOUR TRAVEL GOALS?"  I promise that if you ask this simple sentence of all of your clients, you'll have some great conversations, that will lead to more bookings! You may be pleasantly surprised to find that their next big travel goal is visiting Angkor Wat (and we have Realistic Asia webinars coming up on Jan 21). I know Angkor Wat is high on my bucket list.

We are off to a Panama Canal Cruise today until Jan 19th. This is another of my bucket list travel adventures.  

In my absence, you can contact:
     El Cid Resorts - Roberto (rrivera@elcid.com.mx) or Alex (pleon@elcid.com.mx)
      Realistic Asia - Sandy (sandy@daemery.com) or Sales (sales@realisticasia.com)


Dave Emery
Photo Contest
Name El Cid's ground tour operator that provides great excursions with headquarters at the El Cid El Moro Beach property.  Click HERE for a tip.

Congratulations to Lidia Atamaniuk, of Adam Travel in Mississauga, ON, for winning last month's Photo Contest and gift card. 
Upcoming Online Training
Find links to sign up for any of these online training sessions HERE. All online training will be only 30 minutes.
Get a great overview of the 7 El Cid resorts on both coast of Mexico (Mazatlan, Riviera Maya & Cozumel), and learn which resorts would be perfect for your various clients.  You will also be reminded of the El Cid Rewards program and any current agent promotions.
Get a great overview of the Realistic Asia and their package and customized tours of Vietnam, Thailand, Cambodia, Laos and Myanmar. Learn why clients have been giving Realistic Asia amazing reviews on both their package and customized tours for over 15 years now. You will also be reminded of the great selling points and highlights of their destination countries!
To request a private online training session for you or your colleagues, please email Dave Emery (dave@daemery.com).
In this issue
bullet REALISTIC ASIA - Halong Bay, a World Heritage Site 
bullet El Cid Resorts - Some of my Favourite Things
bullet Upcoming Online Training (webinars)
bullet SOCIAL MEDIA EXPERT -  Be a Social Marketing Super Sleuth
bullet Quote of the Month
bullet Quick Links
SViet REALISTIC ASIA - Halong Bay - A World Heritage Site

Halong Bay, which is a UNESCO World Heritage site, is a "must see" destination for travelers to Vietnam. Taking cruise in this Bay will bring your clients the unforgettable experience and will be the highlight of their trip. Check Realistic Asia's guide for cruising in Ha Long Bay and learn what you need to know when talking to your clients HERE.   
Remember that Realistic Asia has about 40 standard tours that you can find HERE.   You can also easily request NET pricing IN CAD (with or without the flights to Asia) on a CUSTOMIZED tour for your clients HERE
ElCidEl Cid Resorts - Mazatlan - Some of My Favourite Things
I was just at the El Cid Resorts in Mazatlan in September and here are some of my favourite things about our 4 unique properties:
Golf El Cid MZT pic
bullet27-hole, championship golf course
bulletSO many great restaurant choices
bulletGround tour/excursion operator (Pronatours
bulletSeveral good beaches
bullet Deep-sea fishing fleet 
bulletNumerous room and suite categories in the 4 resorts
bulletThe Elite Plan with numerous ad-ons
bulletKids Club and Teens Program with long hours
bulletThe generous Rewards program (see below)
El Cid Fishing pic
Always remember the El Cid Rewards resources:
1.  REGISTER  your El Cid Resort bookings, for all 7 Resorts, on both coasts of Mexico!  Earn generous points for each booking, that are good for lots of rewards in the catalog (iPads, gift cards, TV`s, etc.)  You can find the full details of the Bonus Points offer HERE.  Just report your bookings at the El Cid Rewards Program

2. EMAIL:  Earn a $50 Visa Gift Card for every booking of 5 nights or more at any of the 4 El Cid Resorts in Mazatlan!  Check out the details HERE.  (Note you must send your booking details to incentives@elcid.com.mx to get your gift card.)  Make sure to include all of the following:  Guest Name(s), El Cid property name, Arrival and departure dates, Tour operator (booked with), Travel agency address/home address and phone number.  
Note that bookings must be made through any Tour Operator such: Sunwing, WestJet, etc. Bookings made it through online companies such: Expedia, Travelocity, Hotels.com will not be applicable to El Cid Rewards points or the Visa Gift card promotion.


The DETM Team

Dave Emery
Dave Emery


Sandy Ruel

Heeg Be a Social Marketing Super Sleuth
Mind-reading, super sleuth! Yes, you can understand what your clients are passionate about! Here's how a few keystrokes in your social accounts can help.

Catherine Heeg is an International Speaker and Trainer in the travel, tourism, and hospitality industry. Focusing on social media, sales and marketing, Catherine understands and speaks your language.
Connect with Catherine at www.cmsspeaking.com
QuoteQuote of the Month
"Many years ago, I resolved to never bother with New Years resolutions, and I have stuck with it ever since." 
Dave Beard
About Us

DETM is an acronym for David Emery Travel Marketing. We are a Vancouver-area based company providing quality travel industry representation in Canada since 2009.
Client Resources
If you are looking for the latest brochure, promotion, news article or training resource from most of our clients, we have created a webpage where you can easily find the latest information.
Also, stay updated on the latest news, announcements and FAM information by connecting to our Facebook page HERE: 
DETM - David Emery Travel Marketing | 604-328-6847 |  dave@daemery.com | 
 New Westminster, BC  V3M 1A6







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This site was last updated 12/19/19